Bloom Skincare

Live · updated 4 min ago

Update from Northlight Media· 7 Oct

Great week! Retargeting is now our best campaign, so we moved budget there. New Reels go live on Friday.

Goals for October 2026

Monthly budget
On track
₹53,495 / ₹1,93,000
Pacing to budget
Purchases
On track
123 / 453
330 to go
ROAS
Ahead
4.01x / 3.50x
Beating the target

Summary · September 2026

Last month, your Meta Ads generated ₹7,16,880 in revenue, which is a 33.0% increase compared to the month before. Your return on ad spend, or ROAS, reached 3.89x, representing a 20.4% improvement, while total purchases rose by 29.6% to 412. This growth was largely driven by your retargeting campaign and UGC creators campaign, which delivered strong returns of 5.37x and 4.57x respectively, supported by top-performing ads like the 30 days of glow testimonial. Meanwhile, spending was less efficient on the festive gift sets interest campaign, which yielded a lower ROAS of 1.66x. We also saw that the static festive gift box ad underperformed with a low ROAS of 1.48x. We are shifting focus away from these weaker areas to put more resources behind the campaigns and creatives that are successfully driving purchases and revenue for your brand.

Northlight Media

Bloom Skincare

Live dashboard · 9 Sept 2026 – 8 Oct 2026

Key numbers

Spend

₹1,87,884

↑ 7.4%

Revenue

₹7,53,420

↑ 24.8%

ROAS

4.01x

↑ 16.2%

Purchases

433

↑ 22.3%

Cost per purchase

₹433.91

↓ 12.2%

Average order value

₹1,740

↑ 2.0%

Click-through rate (link)

1.86%

↑ 4.2%

Cost per link click

₹9.03

↓ 6.8%

Daily trend

Spend Revenue

Month by month

Revenue per month

₹2.7L

Apr

₹3.2L

May

₹3.8L

Jun

₹4.6L

Jul

₹5.4L

Aug

₹7.2L

Sept

Sept 2026
Spend
₹1,84,200
Revenue
₹7,16,880
ROAS
3.89x
Purchases
412
CPA
₹447.09
Aug 2026
Spend
₹1,66,800
Revenue
₹5,39,010
ROAS
3.23x
Purchases
318
CPA
₹524.53
Jul 2026
Spend
₹1,46,784
Revenue
₹4,57,650
ROAS
3.12x
Purchases
270
CPA
₹543.64
Jun 2026
Spend
₹1,26,768
Revenue
₹3,83,070
ROAS
3.02x
Purchases
226
CPA
₹560.92
May 2026
Spend
₹1,11,756
Revenue
₹3,23,745
ROAS
2.90x
Purchases
191
CPA
₹585.11
Apr 2026
Spend
₹96,744
Revenue
₹2,69,505
ROAS
2.79x
Purchases
159
CPA
₹608.45

Month	Spend	Revenue	ROAS	Purchases	CPA
Sept 2026	₹1,84,200	₹7,16,880	3.89x	412	₹447.09
Aug 2026	₹1,66,800	₹5,39,010	3.23x	318	₹524.53
Jul 2026	₹1,46,784	₹4,57,650	3.12x	270	₹543.64
Jun 2026	₹1,26,768	₹3,83,070	3.02x	226	₹560.92
May 2026	₹1,11,756	₹3,23,745	2.90x	191	₹585.11
Apr 2026	₹96,744	₹2,69,505	2.79x	159	₹608.45

Top campaigns

Prospecting · Advantage+ shopping
Spend
₹71,396
Revenue
₹2,67,379
ROAS
3.75x
Purchases
154
CPA
₹463.61
UGC creators · Vitamin C serum
Spend
₹45,092
Revenue
₹2,12,295
ROAS
4.71x
Purchases
122
CPA
₹369.61
Retargeting · 14-day visitors
Spend
₹31,940
Revenue
₹1,76,578
ROAS
5.53x
Purchases
101
CPA
₹316.24
Catalog · Dynamic product ads
Spend
₹24,425
Revenue
₹71,435
ROAS
2.92x
Purchases
41
CPA
₹595.73
Festive gift sets · Interests
Spend
₹15,031
Revenue
₹25,733
ROAS
1.71x
Purchases
15
CPA
₹1,002

Campaign	Spend	Revenue	ROAS	Purchases	CPA
Prospecting · Advantage+ shopping	₹71,396	₹2,67,379	3.75x	154	₹463.61
UGC creators · Vitamin C serum	₹45,092	₹2,12,295	4.71x	122	₹369.61
Retargeting · 14-day visitors	₹31,940	₹1,76,578	5.53x	101	₹316.24
Catalog · Dynamic product ads	₹24,425	₹71,435	2.92x	41	₹595.73
Festive gift sets · Interests	₹15,031	₹25,733	1.71x	15	₹1,002

Top ads

UGC · "30 days of glow" testimonial
₹30,061 spend · 93 Purchases
5.41x
ROAS
Reel · Morning routine in 15s
₹24,425 spend · 64 Purchases
4.56x
ROAS
Carousel · Before and after
₹20,667 spend · 48 Purchases
4.06x
ROAS
Static · Bestseller bundle offer
₹16,910 spend · 31 Purchases
3.21x
ROAS

Spend breakdown

Prospecting · Advantage+ shopping₹71,396 · 38%
UGC creators · Vitamin C serum₹45,092 · 24%
Retargeting · 14-day visitors₹31,940 · 17%
Catalog · Dynamic product ads₹24,425 · 13%
Festive gift sets · Interests₹15,031 · 8%

What we're improving

✓
Festive gift sets campaign paused. its budget now goes to retargeting, which returns over 5x
✓
Fresh hooks for the morning routine Reel. three new opening variations are live to beat creative fatigue
✓
Checkout drop-off. a cart-abandoner ad set with a free-shipping message is recovering lost orders